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Kevin McGrew, PhD
Reading any newspaper, whether online or in print, whether a serious publication like the New York Times or one that's more entertainment-minded like Oprah Magazine, you will invariably find an article discussing neuroscience. Even the non-fiction bestseller lists are populated with brain-centered books like Proust was a Neuroscientist, The Female Brain, and A Whole New Mind. While it is certainly heartening that the public is as excited about the latest findings on the brain as are the neuroscientists who do serious study and lab work, neuroscience in the popular media has become nothing short of a farce. The problems with the media's depiction of neuroscience runs the gamut from citing studies incorrectly, drawing grand, false conclusions from misinterpreted data, and appropriating brain science in the name of explaining phenomena beyond the field's immediate purview.
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